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Oway Launches 99% Plastic-Free Haircare Line in the US

The Italy-based agricosmetics brand for hair, skin and body guarantees pure plant ingredients and extracts in all its treatments.

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By: Lianna Albrizio

Associate Editor

Oway—an Italy-based brand of organic and biodynamic agricosmetics for hair, skin, and body, and among the first brands in the cosmetics industry to reach 99% plastic-free packaging—has launched in the US.    “Committed to becoming completely plastic-free in the near future, we are so excited to officially launch in the United States, bringing pure and infinitely recyclable products and packaging to both salons and consumers,” said Sharon Nykaza, general manager of Oway United States. ...

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